wool 2yarn china is a Chinese language business to business trade directory/magazine with editorial articles covering issues from wool bale to woollen yarn production. It also features informative analysis and opinions on the wool and speciality fibre industry worldwide.

Published once each year in September.

Special Editorial Reports

  • Forecasts in wool production & exports including interviews with leading exporters from Australia, New Zealand, South Africa, Britain, Argentina, Uruguay, USA and Canada.
  • Business is changing - Covid impact on supply chains, demand and consumption - comments and perspectives from industry leaders.
  • Fully traceable wool fibre - how is each exporting country meeting the demand for Traceability, Environmental Accreditation, Organic Fibre, and Integrity Schemes. We continue to delve into the issues around fashion industry demand for environmental certification.
  • Sustainable fashion - consumer interest in genuine eco-friendly clothing.
  • Brexit - impact and implications on UK wool industry and its relationship to EU.
  • Wool Interiors - Crossbred Wools - British and New Zealand exporters and their views on future market demand and prices.
  • Blending fashion with technology - leading designers creating innovations in wool fibre.
  • China textile industry - beyond Covid, growth in domestic market, views from textile processors, spinners, and manufacturers working with wool and other natural fibres.
  • Central Asia - Kazakhstan, Kyrgyzstan, and others in this immerging region where governments are making it a priority to revive historically vibrant textile industries. Is there an opportunity for wool?
  • Industrial & interior textiles - New applications for wool, yarn and fabric in transport, hospitality and commercial textiles. Interviews with industry leaders in this space.
  • Focus on India - second largest import country after China. Examining India's appetite for wool, and interview industry players in greasy wool imports, and top, yarn and fabric manufacture.
  • Textile machinery - building toward ITMA 2022. Textile machinery for preparation, dyeing, spinning, weaving, knitting, and finishing and latest advantages in flexibility, speed, energy savings, and consistent quality.
  • Performance yarns - developments in next-to-skin, sport, extreme-condition, and formal wear.
  • Environmental accreditation for specialty fibres - Alpaca, Mohair, Cashmere - Tops, Yarn and Fabric.
  • Non polluting treatments for wool & yarn - increased demand for GOTS and other Environmental Certifications for wool and natural fibres.
  • Environmentally friendly dyes - for Tops, Yarn, & Fabric - processes and perspectives.
  • The science of a good night's sleep - worldwide manufacturers take up the challenge.
  • Wool & product testing - profiling manufacturers of Testing Equipment for Wools, Tops, Yarn, and Fabric - and its value and importance in processing and manufacturing.

Print circulation & readership

5,000 printed | 22,000 readers in china, hong kong & taiwan

wool2yarn china readership includes all major importers of wool and speciality fibre, primary processors,topmakers, spinners and weavers, manufacturers of yarn and knitwear, manufacturers of carpet, rugs and blankets, producers and importers of industrial textile, knitwear and fabrics, knitting yarns, bedding and household products, garment manufacturers, research institutions, testing houses, government agencies and ministries in China. wool2yarn china is also distributed to all delegates (600+) attending the annual international Nanjing Wool Market Conference - the major event in the China wool industry calendar. Kept by readers as a Buyer's Guide for the year ahead.

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Reach a targeted decision maker base in all sectors of the textile industry in China - in their own language, breaking down the language barrier.
Open new business opportunities in China.
For established exporters to China - reinforce your position as preferred supplier to existing customers.

Full page

  • 5216mm x 281mm additional 6mm for bleed)
  • 5Full colour advertisement
  • 5Company profile article
  • 5Advertising design (if required)
  • 5Translation into Chinese

Half page

  • 5180mm x 117mm (vertical)
    87mm x 240mm (horizontal)
  • 5Full colour advertisement
  • 5Company profile article
  • 5Advertising design (if required)
  • 5Translation into Chinese

Quarter page

  • 5180mm x 56mm (vertical)
    88mm x 120mm (horizontal)
  • 5Full colour advertisement
  • 5Translation into Chinese

special positions from

  • 6Back cover
    $5050 (USD)
  • 6Inside front cover
    $4540 (USD)
  • 6Inside back cover
    $4540 (USD)
  • 6Double page spread
    $5920 (USD)

Magazine size: 275mm x 210mm. Advertising booking deadline: 30 June. Publishing Date: 1 September. Artwork supplied: InDesign, Illustrator, Photoshop.

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